Today is the big day and I would be lying if I’d tell you that I am not nervous at all. Our whole team* has been working on this project – the creation of a women cycling wear brand – for nearly two years and we can finally share the result with you.
From the first idea to the final webshop, we went through many different and pretty exciting steps of creation.
We tested fabrics, patterns, chamois, straps, colors, paper, ink.
We created hangtags, labels, postcards, packagings, stamps, stickers.
We developped a corporate identity, did photoshoots, edited pictures, built a homepage.
We sought for inspiration for our designs for many hours on the bike, observing our surroundings, taking photographs of what moved us.
The process was amazing. We learned a lot, had some sleepless nights, doubts arose now and then, but the enthusiasm for what might come out of this project was bigger. Here we are now, with a small but beautiful collection of cycling and casual wear clothes for women who share our passion for the beauty of cycling.
Now let’s go and do this! Take a ride with us!
We’d love to go on this trip with you and are excited to see where this journey will take us.
* My team is my family – not only in a figurative sense, but in the actual sense.